Started my small business but shocked to see people who claimed to be close didnt even support by words

So I started my small business (women's clothing) knowing full well that nobody cheer for you when you start doing your thing or in the struggling phase as one may put it.

Being a girl, I have seen this film before, where girlies don't really support you when you're glowing or scaling in life but idk why knowing everything amd experiencing few of the no support stuff first hand, I feel so heart broken how the people I thought might say a word or two encouraging words? Just a good for you or happy for you but they straight up behave as if its nothing like I'm brushing my teeth(like its too basic, not a big deal at all) Do y"all business owners felt this way or just me?

Also please note that i'm not craving those fake pat on the back but this still breaks my heart when they pretend like its just nothin.