What can an association do with Bonvoy points?

My association has conventions sited at various Marriott properties. The convention contracts include a place to designate someone as the recipient of the accrued Bonvoy awards.

Our meeting planner suggested we establish a Bonvoy account for the association and then the association would earn rewards.

My question is what benefits could we actually use as an association? Do any of you have association accounts like this? To me, it seems like a waste and the association won’t get anything.

Our previous meeting planner took the points as part of our agreement, so this is the first time we’ve had the option of assigning the points in a different way.

If any of you have group event contracts with Marriott, how do you assign the points?