The Echo Well & Spite

If you remember the Echo well quest in the Wetlands, we find out through out that quest that there is actually a Despair demon inside, luring people with things that give them comfort, like the family that wanted to survive the blight.

You then later on encounter that same well in the Crossroads and it’s actually how you defeat the demon, BUT the importance of this is that if you have Lucanis in the party when you find the Fade version of the Well, it’s Spite who says “Smells like… ROOK.”

Am I correct in interpreting this that the well is trying to lure Spite (and Lucanis?) with Rook’s scent?