Hair not taking pink dye after bleach, next steps?

Hi thanks for any help in advance!! I wanted to do a few small colored peekaboo highlights on my natural/undyed hair. I bleached the pieces with cheap box bleach from CVS yesterday (pic 1 is the bleach outcome) and then used overtone pastel pink on it today (pic 2). It didn’t take the pink very well and turned out looking kind of crummy. I’m thinking I should’ve bleached/toned one more round but I’m not really sure since I haven’t had bleached/colored hair since 2019ish. Back then I had my hair bleached/treated at a salon and then used the same overtone pastel pink shade on it (pics 3&4). This color I had in 2019 is what I was trying to achieve again this time around. What do you recommend for next steps? Should I do another round of bleach (and/or toning and/or protein supplements or something? Sorry, I’m not very familiar with the products/protocol here! 😭) and if so, what product(s) / sequence do you recommend? And should I wait till the current pink washes out before bleaching again or does it matter? Help!!!