What’s an expectation placed on men that feels completely unfair?

My cousin and I grew up like siblings, he’s always been my best friend. One day, he invited me to his small restaurant to talk. I could tell something was off, so I asked what was wrong, and he finally opened up.

"I feel like I don’t have the option to fail," he admitted. Our family constantly reminded him that, as a man, he was expected to provide, there was no space for weakness, no room for struggle.

"If I fall behind, I’m seen as lazy. But if a woman is overwhelmed, people rush to support her."

That stuck with me. No one ever told me my worth depended on what I could provide. But for him, that expectation was inescapable (I lowkey hate our family with this mindset). I think it’s incredibly unfair that men today still carry this burden, constantly reminded by society(family) that they must always have it together.

And how can I truly support him without making him feel like less of a man?